Home About Services DSP Solutions Get Started Privacy Policy Terms of Service
Cincinnati's Performance Media Agency

Where Your Brand
Gets Noticed First.

First Press Media delivers data-driven programmatic advertising, precise audience targeting, and full-funnel media execution for brands ready to scale.

300+
DSP Integrations
98%
Client Retention
$50M+
Media Managed
Full
IAB Certified Stack
Programmatic Display· Connected TV· Audio Advertising· DOOH Placements· Retargeting Campaigns· Data Onboarding· Brand Safety· Real-Time Bidding· First-Party Data· Programmatic Display· Connected TV· Audio Advertising· DOOH Placements· Retargeting Campaigns· Data Onboarding· Brand Safety· Real-Time Bidding· First-Party Data·
What We Do

Media That Performs
Across Every Channel

We combine enterprise-grade DSP infrastructure with strategic creativity — so every impression works harder for your budget.

Programmatic Display

Real-time bidding across premium inventory networks with full transparency, viewability guarantees, and cross-device reach.

Connected TV & OTT

Reach cord-cutters and streamers on premium CTV platforms with unskippable video ads, household targeting, and cross-screen attribution.

Audience Targeting & Data

First-party data onboarding, custom segment creation, lookalike modeling, and deterministic ID matching to reach your exact audience.

Paid Social & Search

Cross-channel campaigns across Meta, Google, TikTok, LinkedIn, and Pinterest — unified under one reporting dashboard.

Analytics & Attribution

Full-funnel measurement, multi-touch attribution, and custom dashboards that prove ROI and guide intelligent budget allocation.

DOOH & Out-of-Home

Geotargeted digital out-of-home placements across billboards, transit, and venue screens — synced with your digital campaigns.

Our Process

From Brief to Live
in Four Steps

Step 01

Discovery & Audit

We analyze your current media spend, audience data, competitive landscape, and performance benchmarks to identify immediate opportunities.

Step 02

Strategy & Planning

Our team builds a custom media plan with channel mix, audience strategy, creative specs, and projected KPIs aligned to your business goals.

Step 03

Activation & Launch

We onboard assets, configure DSP campaigns, QA all placements, and launch with full brand safety and viewability protocols active from day one.

Step 04

Optimize & Report

Weekly optimization cadence with live dashboards, A/B testing, and monthly strategy reviews to continuously improve performance.

Technology Partners

Integrated Across the
Leading DSP Ecosystem

First Press Media maintains direct access to major demand-side platforms, supply-side platforms, and data management systems. We are structured and compliant to onboard with any enterprise DSP.

The Trade Desk
DV360 / Google
Amazon DSP
Xandr / Microsoft
Verizon Media DSP
MediaMath
Basis Technologies
Nexxen
LiveRamp
Nielsen
Comscore
DoubleVerify
Integral Ad Science
Flashtalking
Sizmek
Triton Digital
Magnite
OpenX

Ready to Launch?

Tell us about your brand and we'll build a custom media proposal — no commitments, no fluff.

Request a Free Media Proposal
About First Press Media

Built for the Modern Media Landscape

We're an independent, full-service advertising agency headquartered in Cincinnati, Ohio — purpose-built for programmatic-era media buying and brand growth.

Our Story

An Agency That Works Like a Partner

First Press Media was founded on a simple conviction: brands deserve media partners who are as accountable for outcomes as they are for impressions. Too many agencies hide behind reach and frequency numbers. We build around what actually moves the business.

Operating from our Cincinnati headquarters, we serve brands locally and nationally — providing the strategic rigor of a large network agency with the agility and transparency of an independent shop.

We are structured for DSP integration, compliant with IAB standards, and operate a transparent supply chain from impression to conversion.

FP
First Press Media
505 S. Cooper Avenue #1
Cincinnati, OH 45215
support@firstpressmedia.com
What We Stand For

Our Core Values

Transparency First

Every dollar, every placement, every fee — clearly documented and explainable. No black-box buying, no undisclosed markups.

Performance-Driven

We don't celebrate vanity metrics. Every campaign is measured against business outcomes: leads, revenue, and incremental growth.

Technology-Forward

From programmatic infrastructure to AI-assisted optimization, we invest in tools that give our clients a genuine competitive edge.

Brand Safety

We apply pre-bid brand safety, contextual filters, and post-bid verification on every campaign — protecting reputation at every impression.

Data Privacy

CCPA, GDPR, and state-level compliance built into every workflow. We treat consumer data as a responsibility, not just a resource.

Partnership Mindset

We embed with your team, align to your fiscal calendar, and measure success the same way you do — by business results.

Leadership

The Team Behind the Media

JC
Joshua Cole
Founder & Chief Executive Officer
AM
Angela Monroe
Chief Strategy Officer
DR
Derek Ramos
Head of Programmatic
Certifications & Affiliations
IAB Member Google Partner Meta Business Partner The Trade Desk Certified DoubleVerify Verified CCPA Compliant GDPR Compliant
Our Services

End-to-End Media Solutions

From strategy and creative specifications to real-time bidding and attribution modeling — we handle the full media lifecycle.

Programmatic Display & Native

Always-On Channel

We manage RTB campaigns across the open web, premium publisher direct deals, and private marketplaces (PMPs). Our display practice includes desktop, mobile web, in-app, and tablet environments — with full viewability measurement via IAS or DoubleVerify on every line item.

  • Open Exchange RTB
  • Private Marketplaces
  • Preferred Deals
  • Native Placements
  • Rich Media Units
  • IAB Standard Formats

Connected TV & Streaming Video

Fastest-Growing Channel

Reach audiences on Roku, Hulu, Peacock, Paramount+, and 200+ streaming platforms with unskippable pre-roll and mid-roll video. We layer household-level targeting, ACR data, and IP-based attribution to tie CTV exposure to real-world outcomes.

  • CTV / OTT Streaming
  • Pre-Roll Video
  • Outstream Video
  • ACR Targeting
  • Household Targeting
  • Cross-Screen Attribution

Digital Audio

High-Attention Channel

Audio advertising across Spotify, Pandora, podcast networks, and streaming radio. We craft 15, 30, and 60-second audio creative specs, manage frequency caps, and report on listen-through rate and post-listen site activity.

  • Streaming Radio
  • Podcast Advertising
  • Spotify Ads
  • Pandora / SiriusXM
  • Audio Creative Production

Paid Search

High Intent Channel

Google Search and Microsoft Advertising management — from keyword architecture and Quality Score optimization to Smart Bidding strategy and Performance Max campaigns. We build search programs that capture demand you've already created with other channels.

  • Google Ads Management
  • Microsoft/Bing Ads
  • Shopping Campaigns
  • Performance Max
  • Negative Keyword Sculpting

Paid Social

Audience-First Channel

Meta, TikTok, LinkedIn, Pinterest, and Snapchat campaigns built on strong audience architecture. We segment, test, and scale creatives using structured A/B tests and Creative Strategy frameworks — keeping CPAs predictable as you grow.

  • Meta Ads (Facebook/Instagram)
  • TikTok for Business
  • LinkedIn Campaign Manager
  • Pinterest Ads
  • Snapchat Ads

Digital Out-of-Home (DOOH)

Contextual Amplifier

Programmatic DOOH placements across Clear Channel, Lamar, Outfront, and independent operators. We sync DOOH delivery with your digital campaigns — same message, same day, different screen — for powerful environmental reinforcement.

  • Roadside Billboards
  • Transit & Airport
  • Retail & Venue
  • Geofenced Triggers
  • Weather-Activated Creative

Data Strategy & Audience Intelligence

Foundation Layer

First-party data onboarding, clean room collaboration, lookalike modeling, and third-party data enrichment. We help you understand who your best customers are, find more of them, and suppress waste on everyone else.

  • 1P Data Onboarding
  • Clean Room Integration
  • Lookalike Audiences
  • Identity Resolution
  • Contextual AI Targeting
DSP Onboarding & Capabilities

Enterprise-Ready. DSP-Compliant. Day One.

First Press Media is structured to onboard seamlessly with major demand-side platforms. Our processes, technology stack, and compliance posture are built to meet the requirements of enterprise DSP partners.

Platform Capabilities

Our DSP-Ready Infrastructure

Capability Details Status
Real-Time Bidding (RTB) OpenRTB 2.5/3.0 compliant bidding across open exchange and PMP environments
First-Party Data Activation CRM onboarding via hashed email, phone, MAIDs, and cookie-based matching
Brand Safety Protocols Pre-bid DoubleVerify or IAS filtering; GARM category exclusions applied by default
Viewability Standards MRC viewability benchmarks tracked per campaign; minimum 70% viewable guaranteed on managed placements
Invalid Traffic (IVT) Prevention GIVT and SIVT blocking via TAG-certified partners; post-bid credit reconciliation processes in place
Cross-Device Matching Deterministic and probabilistic cross-device graph integration through LiveRamp and Tapad-compatible sources
CTV / OTT Delivery VAST 4.x and VPAID-free compliant video delivery across premium streaming inventory
Ads.txt / App-ads.txt Compliance All inventory sourced only from ads.txt and app-ads.txt authorized sellers
Attribution & Measurement Multi-touch attribution via pixel, S2S postback, and clean room matching; supports MTA and MMM inputs
Reporting & Transparency Log-level data access, domain-level reporting, and seat-level transparency available on request
Privacy Compliance CCPA, CPRA, GDPR, and emerging state privacy laws; TCF 2.0 signal passing; no PII in bid stream
Fraud Prevention TAG Certified Against Fraud; domain spoofing protection via adsSupplyChain.json verification
Onboarding

DSP Onboarding Process

We have streamlined our onboarding documentation and technical setup to reduce time-to-activation with any major DSP partner.

Phase 01

Documentation & IO

Agency credentialing, insertion order templates, media authorization letters, and W-9 on file for immediate delivery.

Phase 02

Seat & Account Setup

DSP seat creation or sub-seat configuration under managed service agreements; user access provisioned within 24 hours.

Phase 03

Pixel & Tag Deployment

Conversion pixels, universal tags, and event tracking deployed via GTM or direct code with QA verification before launch.

Phase 04

Campaign Activation

Creative trafficking, bid strategy configuration, and audience targeting setup — campaigns live within 3-5 business days of final approval.

Ready to initiate a DSP partnership? Contact our programmatic team at support@firstpressmedia.com with your platform requirements and we will respond within one business day with our credentialing package.

Get In Touch

Let's Talk About
Your Media Goals

Whether you're looking to launch your first programmatic campaign or onboard First Press Media as a DSP-certified agency partner — we're ready to move fast.

Office Address
505 S. Cooper Avenue #1
Cincinnati, OH 45215
Business Hours
Monday – Friday
9:00 AM – 6:00 PM ET
DSP & Agency Partners

Interested in partnering with First Press Media through your demand-side platform? Send us your onboarding requirements and we'll get back to you within 24 hours.

support@firstpressmedia.com →
Send Us a Message
✓ Your message has been sent. A member of our team will be in touch within one business day.

By submitting this form, you agree to our Privacy Policy and Terms of Service.